Course Content
Lesson 0 – Introduction
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Lesson 1 – You Sell Outcomes, Not Video Editing
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Lesson 2 – What Client Acquisition Actually Means
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Lesson 3 – How to Approach This Course
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Lesson 4 – The 2 Engines: Inbound vs Outbound
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Lesson 6 – What is an ICP and Why it Changes Everything
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Lesson 8 – Identifying Your ICP: What Specific ICPs Look Like
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Lesson 16 – How Your ICP Thinks: Creator vs Business
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Lesson 17 – Researching Your ICP’s Problems
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Lesson 20 – Positioning from “Video Editor” to “Their Person”
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Lesson 21 – Common ICP Mistakes that Deter Your Progress
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Lesson 22 – Reframing Outcomes: “I can’t Guarantee Results”
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Lesson 23 – Documenting Progress as Future Leverage
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Lesson 24 – When an ICP Feels Above Your Skill Level
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New Section – Applying Everything Practically
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Lesson 26 – Bio Optimization: The 5-Second Rule
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Lesson 26a – Optimize Your Profile Page
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Lesson 27 – The War Chest Strategy
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Lesson 28 – Proof Asset #1 – Documenting Your Client Wins
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Lesson 29 – Proof Asset #2 – Documenting Workflow and Process Improvements
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